An optimized application marketing plan is the backbone of any campaign. Global Excell is one of the best App Marketing Company in Delhi with a required experience to draw, implement and evaluate the data-driven strategies and delivering the ultimate result. With the dynamic changing character of the mobile ecosystem, we always stay updated with the latest tools and methodologies.
You can get your app ranked at the top of the Google Play Store or Apple store by our full-proof marketing plan to enhance the visibility and downloading numbers of the application. From managing app campaigns to running paid ads, we do it all.
Global Excell is one of the renowned names as the top App Marketing Company in India. Our entire app marketing strategies are promoted through either organic or paid channels. The main aim of our marketing plans is to gain more visitors, installs, and purchases inside the app.
What is App Store Optimization (ASO)?
At Global Excell, the visibility of the app is improved by optimizing it for the users. We focus on in-depth research of the keywords, and according optimizes the application with relevant titles, keywords, and descriptions. A/B testing is also applied to ensure that it properly turns up in the search results of the users. We also make sure that all the descriptions and titles appear in their respective native languages. Moreover, we have an extra paid service for screenshots and 2D video attachments along with the application if the client needs it.
Another power element track by us during ASO is the analytics of the user. It is a backbone of the marketing where we find no. of viewers, visitors, location, age, conversion funnel etc. Our plan includes tracking of the visited user’s location, download, number of installations, bounce rate and medium of view. Apart from the above strategies, we also design the app icon, color scheme and proper size of the app that will prevent extra loading time during installation.
|Keyword Analysis & Research|
|On-Page SEO Recommendation & Suggestion|
|Duplicate Content Check|
|APP ONPAGE OPTIMIZATION|
|App Title Optimization|
|App Description Optimization|
|App Icon or Logo Optimization|
|App Screenshot Optimization|
|App Demo Video Optimization|
|App Type or Category Selection|
|Google Analytics Setup|
|Image Promotion & Submission||5|
|Video Marketing & Submission||x|
|Google Analytics Report|
How do we Promote App Marketing?
App marketing is a medium of advertisement to mark the offline presence of the brand, driving e-commerce and connecting the product directly to the customers. The application will be of no use if the users never know of its existence. Thus, promotion of the app is absolutely necessary. As the best App Marketing Agency in Delhi, we offer two types of services in the marketing promotions of the applications. They are:
- Installation of the Applications: The banner campaign in different social media networks is a very famous way to promote the app. Paid purchase of the app installation is another way to increase the rank of your app in the Google Play Store or Apple store. Different video platforms like YouTube or Vimeo can be used to promote the app review and request the subscribers to install the app from the description. All the installation of the application is completed through Google AdWords or other channels.
- Promotional Pathways: As a leading App Marketing Agency in India, App installation through Google AdWords is the finest paid method for the advertisement campaign. The rate of download may be slow through AdWords, but all the customers that you will get are 100% genuine ones. Only those who will need the app will download it. Google AdWords is a paid service and is mainly displayed as running ads on a website, Video ads and search ads. Also, many applications can be promoted in Mi store as well. As, much of the users use it for downloading the different applications for their mobiles.
- Social Media and YouTube: Social media is one of the best platforms to market. With the growing speed of users in social media, people are bond to check your application if advertised in Facebook paid ads and in YouTube which in turn will help you in revenue collection and we master in promoting it.
- Quora: Quora is another platform through which your app can be promoted efficiently. We identify the relevant topics in Quora that are appropriate for the business application. We answer those queries which have few answers and have the scope of maximum views. We provide helpful answers that promote the app in a blog style of writing.
- Other channels:We offer various cashback offers and coupons on different platforms to promote the installation of the application. However, affiliate marketing and diverting customers through different intermediaries make our App Marketing Services in India as the most excellent one. Although few of the customers may not be authentic ones as do not use post redemption of the coupon offers.
At Global Excell, we also add press releases about the app in different media platforms to aware the user about the app before launching. We also offer free gifts and discounts during the promotion to create alertness about the presence of the app. Email marketing and deep link marketing is the other two effective ways for successful app marketing.
Reviews Through Play store
A review is a direct way to see how the app has worked with others. Thus, it is very essential for a positive impact of the reviews in the initial launching days. On the page of the application, there is a review section for the customer. We also offer some lucrative deals for every customer who will review our app with a positive note. They can reach the review page mainly through 2 ways:
- By search ads like paid ads
- Cashback offers on every review
|Minimum Duration||1 Month|
|Networks:(Google Adwords, Bing/Yahoo, Facebook/Instagram, Twitter, Quora, Linkedin)|
|Search Engine Ads|
|Ad Copy Optimization|
|Keyword Bid Optimization|
|Google Analytics Setup||Basic|
What services Global Excell offer in App Marketing?
Global excell offers award-winning App Marketing Services Delhi and has been helping enterprises to engage audiences and users through tailor-made marketing strategies for clients. The services we include in our application marketing plans are:
- Proper market research
- Prelaunch of the app
- Optimization of the Google Play Store or Apple store
- User Acquisition
- Establishing public relation for the app
- Engagement of the user
- Monetization of the app
- Promotional marketing