Global Excell has turned yellow with a refreshing new look. When it comes to graphics like logo design, yellow is indeed a very popular colour. It is extensively used in logos of Top World brands like IKEA, Snapchat, National Geographic, IMBD, Pokémon, Mc Donald’s etc. Mostly businesses in Automobile Industry, Food, Children Toy brands are some of the
industries that have yellow in their logos. The colour was chosen for the new look because yellow is a very attractive and it spreads warmth and energy. It is known to increase mental activity by activating memory. Individuals confess to an entirely new stimulus to the nervous system and encouragement that enhances communication - both of which are useful in the development of Software’s.
Colour plays an important role in daily lives. It is the first thing that is visually perceived about things. Apart from fulfilling the obvious aesthetic requirements, colours also have an effect on the psychology of the person. They influence the way a person thinks and reacts. Colours can calm a person and also agitate. The same colour can have different effect on different people. Significance of the colour yellow are as follows:
- Yellow stands for positivity and hope: Yellow is probably the most abundantly found colour in nature. It is after all the colour of sun. At day break, the yellow rays of the sun spread all over the Earth, filing people with hope and signifying unlimited
- possibilities. The days when it is cloudy, the bright sunlight is replaced with a dull gray around which impacts the mood in a negative fashion.
- Yellow is a auspicious colour: In the Indian culture, the colour yellow has traditionally got an important place. The yellow marigold garlands are used for Gods as well as for decoration during festivals. The yellow turmeric which is an integral part of Indian cooking is also an important part of the wedding ceremonies where it is applied to both the bride and the groom.
- Yellow stands for friendship: Colours in flowers are meant to signify certain emotions too. Red roses are for the loved ones, while white is for peace. But when you give yellow roses to someone, it signifies extending a hand of friendship.
Yellow in cultures around the world: Based on the traditional beliefs of different people across the globe, the meaning of colours changes. In most western culture’s yellow stands for happiness, cheerfulness and warmth. In Egypt, yellow is the colour of good fortune and happiness. In some cultures, yellow stands for optimism and clarity in decision making. In some cultures, yellow stands of honour and loyalty.
The colour Yellow gives instant attention to its audience and has an instant effect on the human psychology.Ever wondered why school buses are painted yellow? According to
studies, yellow attracts attention almost instantaneously. Painting school buses yellow makes them more visible over long distance and thus accidents can be avoided. This is also the reason why traffic lights and taxis are painted yellow.
With all the above benefits and being the colour of the Sun that spreads its golden light that touches all the life’s on Earth, Global Excell aims to touch the life of all by spreading the colour Yellow.