Whenever you are planning to develop a study portal in India, you need to gather ample information about the prospective students, who will be visiting your page. Once you have collected sufficient data about the target group, your goal is to nurture them with the necessary information and to ultimately convert them into enrolled students. As a result, it is very vital to invest sufficient time, to design your website, particularly the landing page. This is because it is ultimately the landing page of your portal, which will help the students to understand your services and how they can benefit from them.
In case you have just started venturing out in study portal development, here are some simple and useful tips to set up an effective landing page..
Identify your business goals:
Whenever you are planning to implement a study portal development strategy, you need to be very clear about your targets. Do you intend to inform the students about your study courses? Do you want the students to sign up for newsletters? Do you want more students to enroll in your institute? Or do you merely want a general awareness and pass on the valuable information to the students? Once you have identified your primary targets, it is easier to hire a skilled professional and execute it in a simple yet attractive way.
Keep the portal simple and organized
Whenever you are planning to develop a study portal in India, you need to gather ample information about the prospective students, who will be visiting your page. Once you have collected sufficient data about the target group, your goal is to nurture them with the necessary information and to ultimately convert them into enrolled students. As a result, it is very vital to invest sufficient time, to design your website, particularly the landing page. This is because it is ultimately the landing page of your portal, which will help the students to understand your services and how they can benefit from them.
Provide only basic information
By limiting your landing page to only the basic aspects of your organization, you can encourage the potential students to provide their personal information and contact details. One of the key factors that compel the target groups to read on is concise headlines. Create an overview of the essential information, such as location, fees, programme structure, eligibility criteria, and scholarships along with the testimonials, endorsements or rankings of your institute. Using bullet points and large fonts make communication easy and effective. For an effective study portal development in India, you can also add a section on the career prospects of the students through your institute, since a large section of people consider higher education to be a financial investment.
Create a simple form for your database
Creating a simple lead-capture form, with the basic information such as name, email address or contact number is essential, to collect the visitor’s details from your landing page. Ask the students to fill up only their basic information that will help you to get in touch with the potential students, without driving them away. Another effective way of motivating the students to fill up the form is by offering them downloadable contents, which can be accessed only after providing their personal information. Avoid outbound links with every single call to action, and divert the students towards the form, to increase the conversion rates.
Use audio-visual contents for appealing the students
Compared to the written contents, audio-visuals are the most effective way of attracting the students in your institute. The best study portal development companies suggest, including a virtual walk tour of the campus, study programmes and the campus life of the students to show the potential students, what they can expect from your institute. Additionally, video testimonials and recommendation videos of the study programmes not only increase the credibility and trust of your organization but also transform your landing page dramatically..
Increase your visibility
The more you increase the online presence of your business, your sales will boost up automatically. In order to drive more traffic on your landing page, you need to track the recent technological solutions and ensure the smooth functioning of your website. A well-maintained landing page with increased visibility will inevitably improve your conversion rates in the long run.
Study portal development in India becomes relatively easier if you prioritize the interests of the students over anything else. Simple landing pages, providing only the relevant information goes a long way. Make sure that your prospective students get a clear perception of your business offerings, through your landing page.
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- Objectively innovate empowered
- Holisticly predominate extensible
- Procedures for reliable supply chains
- Dramatically engage top-line web services
