SEO is also known as Search Engine Optimisation. It is a process of optimizing your website to generate organic, or un-paid, traffic from the search engine results page. It's a technique which is performed in the industry of digital marketing for inflating sales, expanding demand for a brand or product on the online platform. It is a methodology including mass strategies and tactics to draw the attention of more visitors for a website via ensuring a position amongst the most explored web-results on the search engine. There are several categories of search engine optimisation, which can be performed on the web specifically off-page SEO, on-page SEO etc.